I just heard about this story, and it's heartwarming. Land Rover came across a decrepit l series 1 for sale, and they bought it, restored it, and gave it back to the owners. I've never heard of any company doing anything like that. And on top of that, it wasn't a big deal. It wasn't done for the publicity. It was done because those at Land Rover really understand the brand and their values. I first came across this youtube video, which led me to the Land Rover site. Read more here. And it's from 2015! So Range Rover Reborn isn't really a new thing, I guess.